ZeroTag
I have been working with the founders of ZeroTag, Joseph and Shim, since ZeroTag’s inception. From Shim’s garage, to winning a Good Design Award and managing a team of 9. My official role being “Chief Communications Officer”.
ZeroTag is transforming how groceries are communicated to consumers, paving the way for a future without single use packaging and reduced food waste. We do this with an innovative app and interactive labelling system for reusable packaging which makes it easy for people to shop their favourite refill brands with one tap.
The aim from the beginning was to make refill shopping the most convenient way to shop. The aim now is to make it better.
Responsibilities
Multimedia Design, Concept Development
Illustration
A big part of launching a new category is educating the public and investors. I was tasked with figuring out how to communicate this complex solution.
Myself and my team made videos, animations and alot of illustrations. I created the “Tagglets” as a group of characters that helped people understand ZeroTag.
Wall Display
I designed ZeroTag’s wall display for sustainability exhibition and community space, Alleyoop. The design was intended to simulate a drink refill wall commonly found at refill stores like Graina. It also featured a space for the No Bull Bag to showcase how ZeroTag could be used in a retail setting.
Example Brand Project
I first met CEO of ZeroTag, Joseph Yap, at university. At this point, ZeroTag was his final project for his Innovation Design Masters. Joseph employed me as a freelance graphic designer to design example brands for food and drink to be used in his ZeroTag demos. This was a great opportunity as a young graphic design student and it allowed me to experiment with all sorts of different styles of design. I ended up creating 15 brands plus flavour variations. Later on, I developed some into animated logos.
Artist Stickers
We wanted to create a market place for stickers that people could put on their reusable containers.
I created the first artworks and worked with local artists to produce more. I also made designs that integrated with QR codes.
ZeroTag Sticker Marketplace Video
I storyboarded and recorded this short promo for the sticker marketplace with the ZeroTag team.
Directed, Edited & Produced by Kirsten Wijaya Filmed by Mika Wilhelms
Animations
Experimenting with animated logos was a big part of what I did at ZeroTag. I primarily used After Effects.